Décor on the Ridge

Décor on the Ridge, a well-established interior décor store based in Durban, appointed CREATE DESIGN ™ as their advertising agency to develop and design new corporate branding and illustrated shop front signage.

The CREATE DESIGN ™ advertising agency is based in the Garden Route, working efficiently through online communications to establish exactly what the Durban based store needed.

The illustrated theme for the Décor on the Ridge corporate image and shop front signage was inspired by the sub-tropical climate and flora of the Durban coastline. CREATE DESIGN ™ has in-house illustrators that researched and evolved a unique botanical illustration style for the window displays. The style explores illustrations in a strong black and white silhouette to express elegance and longevity, while still holding a local characteristic in terms of the theme with the floral vector illustrations.

The brand and corporate image developed by the CREATE DESIGN ™ agency where used for full coverage vinyl shop window signage. The design sets a unique theme and expresses the exclusivity of the Décor on the Ridge store and the product that they carry.

Once the illustration style had been set CREATE DESIGN ™ was appointed as the website design studio responsible for the web design and development for Décor on the Ridge. The website was designed to accommodate the products and services offered by the interior store. A content management system driven website (cms driven website) was developed by CREATE DESIGN ™ in order to facilitate the client being able to update the website and the featured projects in-house.

Visit the Décor on the Ridge website www.decorontheridge.co.za
 

Corporate Branding

The illustration developed for the shop front signage is the signature corporate image developed by our in-house illustrator.

Corporate Branding
 

Botanical Illustration Detail

This floral illustration detail features the vector illustration style developed for the corporate image of the boutique interior store.

Botanical Illustration Detail
 

Website Design and Development

CREATE DESIGN ™ used the new corporate image to develop the theme for the content management system driven website (cms website).

Website Design and Development