Gondwana Game Reserve

CREATE DESIGN ™ advertising agency based in the Garden Route, won the Gondwana Game Reserve account in 2009. Gondwana is a conservation success story and encompasses a beautiful nature reserve with residential development and unique five star Hotel experience based in the Garden Route. We are very proud to work on this account.

CREATE DESIGN ™ branding and graphic design agency, has taken on the role of brand guardians for Gondwana and their marketing team. We are passionate about the brand and the project which inspires us to provide innovative design solutions for the client.

CREATE DESIGN ™ was initially briefed to develop and design a new corporate identity to be expanded on in a new marketing brochure. Our brief soon expanded into developing a luxury printed brochure, and we embraced this opportunity with enthusiasm. After conceptualising the direction and corporate style of the brochure, CREATE DESIGN ™ styled and photographed the lodge and estate photographs required to bring the brochure design to life. Included in the brochure are detailed hand rendered pencil drawings of fauna and flora found on the lodge. (View details of the traditional scientific drawings) These drawings were created by our in-house illustrator and took hours to produce. They are traditional wildlife and botanical drawings created with a scientific feel in order to express the stature and elegance of the lodge.

This project soon grew into designing a broad range of marketing materials including new advert campaigns, brochures and a full suite of corporate stationery such as letterheads, compliment slips, menus, registration forms, point of sale display units, illustrated T-shirts and marketing collateral – all using the new corporate identity, hand rendered scientific illustrations and professional lodge photography set by CREATE DESIGN ™.

Our continued relationship with Gondwana has allowed us to explore and evolve their brand by introducing new design elements colours and approaches and in so doing the brand has grown from strength to strength.
 

Brochure Design

One of the brochure spreads showcasing the hand rendered illustrations developed by CREATE DESIGN .

Brochure Design
 

Brochure Design Wildlife Photography

This Gondwana brochure was designed with the professional wildlife and lodge photography taken by CREATE DESIGN .

Brochure Design Wildlife Photography
 

Brochure Design

The Gondwana brochure features various traditionally hand rendered illustrations of birds, flora and fauna.

Brochure Design
 

Advert Campaign

CREATE DESIGN developed a new corporate identity for all the Gondwana marketing materials and implemented the new style across all areas of their advertising.

Advert Campaign
 

Pull Up Banner

An example of several point of sale banners designed by CREATE DESIGN in the corporate style set for Gondwana.

Pull Up Banner
 

Corporate Stationery

The new Gondwana suit of stationery includes all the hand rendered illustrations as well as the new corporate colours set by CREATE DESIGN .

Corporate Stationery
 

T-shirt Illustrations

Vector illustrations with a strong conservation campaign message developed for a Gondwana event as a promotional material.

T-shirt Illustrations
 

Spa Branding

The new Gondwana Spa logo, branding and corporate identity strongly related to the main umbrella brand.

Spa Branding
 

Printed Spa Brochure

CREATE DESIGN developed a series of new botanical illustrations for the new spa brochure that relate specifically to the treatments and their ingredients offered at the spa.

Printed Spa Brochure