03 October 2012Hyatt Regency Oubaai - The Contemporary, Quarterly Newsletter
CREATE DESIGN ô has recently completed the design of a really fun piece of graphic design for the Garden Route based hotel and resort. The idea was to bring through the look and feel of a broad sheet newspaper to the quarterly newsletter that would be informative and include local travel information.
The graphic design brief was therefor to go beyond the restrictions of the corporate image as The Contemporary needed to be softer and less of a corporate item but rather engage and provide broader interest. This entailed an extension of the corporate image, designed specifically for the newsletter. The inclusion of a muted colour palette as well as selective illustration and graphic design elements drawn from the hotel look produced a unique look. The print finish in newsprint and roll-folded down made the larger format easy to distribute and handle while retaining a true newspaper feel. All-in-all a really fun project and a great piece of graphic design.