Hyatt Regency Resort Oubaai

The Hyatt Regency Oubaai (Garden Route) appointed the CREATE DESIGN ™ advertising agency to design a unique corporate identity for the resorts local marketing materials. The new design theme was to bring a personal feel to the local printed materials representing the resort. The materials reflect unique characteristics and key selling points of the property, through the use of photography and subtle elements of illustration.

The CREATE DESIGN ™ advertising studio started the project with the design of a brochure to represent the local resort. The brochure that was designed and created in the format of a printed newspaper which was revised every quarterly. The ideas was to ensure that the photography, illustration and graphics where refreshed seasonally to give the resort a unique character. In order to bring through local characteristics, the CREATE DESIGN ™ agency developed unique illustrations to use throughout the newspaper. The illustrations are of local fauna and flora that are unique to The Hyatt Regency Oubaai Resort, and have been created by our in-house illustrator. Unique illustrative elements drawn from details in the decor were also developed and used in the brochure to capture the Resort’s unique personality.

CREATE DESIGN ™ took great care in conceptualising the content to appear in the printed newspaper hand-out. While the main articles provide the visitor with useful info about local attractions The Contemporary (the newspaper title) combines form and function, a well-designed item of marketing collateral that does not oversell the product but rather adds value and builds repo with the client.

CREATE DESIGN ™ advertising studio also designed an extensive printed art catalogue to showcase the Anton Smit’s exhibition – a signature feature of the Hotel. The catalogue acts as an extensive brochure with prices and details of all the artworks on show at The Hyatt Regency Oubaai.

Along with all the marketing materials that CREATE DESIGN ™ has been appointed to develop are designed advertising campaigns, billboards and signage as well as booklets and brochures.
 

The Contemporary - Quarterly Newspaper

The new Hyatt Regency Resort Oubaai brochure has taken on the feel of a design news bulletin called the Contemporary. CREATE DESIGN advertising studio used photography and illustration to evolve the

The Contemporary - Quarterly Newspaper
 

The Contemporary - Quarterly Newspaper

Detail of the front cover showcasing the botanical illustrations of flora found on the resort.

The Contemporary - Quarterly Newspaper
 

TThe Contemporary - Quarterly Newspaper

The layout style set for the internal spreads of the Contemporary by CREATE DESIGN .

TThe Contemporary - Quarterly Newspaper
 

Anton Smit Art Catalogue

The cover of the catalogue includes photography of the sculptures taken on the Resort.

Anton Smit Art Catalogue
 

Anton Smit Art Catalogue

The internal pages of the printed catalogue display the contents of the collection as well as pricing and details on the pieces.

Anton Smit Art Catalogue
 

Anton Smit Art Catalogue

The back cover again incorporates black and white photographs of the sculptures as well as branding and contact details.

Anton Smit Art Catalogue