20 November 2013Story Boutique Ė Graphic Design And Illustration Of Product Catalogue
CREATE DESIGN ™ have just finished designing the new look for the Australian based Story Boutique’s print design catalogue. It was great to work with Lesley, the Australian company owner on this project and it really showed how well our unique online graphic design project areas work. We were able to present the work systematically and allow the client to track the stages and few live updates off the graphic design as we progressed.
The main draw card was the depth of experience and skill Raquel de Castro Maia of CREATE DESIGN ™ brought to this whimsical brand through her illustration.
Conceptualising themes that tied the product ranges to the overarching concept of the brand which is that it should relate to a fun uplifting and youthful narrative. The textured illustration based graphic design of the product catalogue incorporated hand rendered pencil sketches with digital illustrations and tied in locally specific elements to ground the design into a creative but very user-friendly graphic designed catalogue.
The other interesting point from the project is that CREATE DESIGN ™ where able to supply the client with collected open source artwork to facilitate quick updates down under while we will be involved in developing new illustrative themes the day to day use of the print design can be handled by the client and printers on the other side of the world. The joy of technology and improved bandwidth allowing CREATE DESIGN ™ to provide graphic design to clients all over the world from our studio based in the Garden, Western Cape of South Africa.