Rudi's Choice

CREATE DESIGN ™ advertising agency has worked with International Slab Sales (ISS) on various brands since 2009.
In 2011 ISS launched a new national brand for quality natural stone slabs – Rudi’s Choice. CREATE DESIGN ™ was appointed as the graphic design and advertising studio to conceptualise the look and feel of the new brand as well as the corporate identity encompassing as the marketing materials and advertising campaigns. CREATE DESIGN ™ developed an integrated suite of designed marketing materials and signage.

 The logo concept stems from the fact that Rudi Eggers, the Director of ISS has a great reputation for going to the ends of the earth to find and supply clients with the best quality natural stone. If Rudi puts his name on it that seals the quality of the product. The logo thus developed from the idea of using Rudi’s signature as the key element. CREATE DESIGN ™ also designed a range of graphic icons to distinguish the stone types as well as a unique creative visual palette of images and illustrations linked to the exotic destinations from which the product originates to round off the corporate identity.

CREATE DESIGN ™ developed a set of signature adverts forming a large part of the brand’s launch campaign. The advertising campaign featured nationally and so the new corporate identity for Rudi’s choice was launched. The CREATE DESIGN ™ studio created themed adverts which would convey the destinations of origin and place the brand as a unique handpicked quality product. The on-going series of print adverts takes viewers into the exploration process that Rudi goes through to source the best natural stone. The post card look and feel of the advertising campaign was rolled out across other print materials, including a full colour glossy product brochure, corporate stationery as well as car signage, point of sale graphics and exhibition stand graphics.

A national launch of Rudi’s Choice required the CREATE DESIGN ™ studio to design large format display graphics and pull-up banners as well as email campaigns and various designed corporate marketing items such as branded bags, wine cases and caps. Along with these CREATE DESIGN ™ developed Rudi’s Choice branded vehicle wraps, product labels, in-store graphics and display billboards. Exhibition display graphics were also designed to encompass all the aspects of the advertising campaign and carry the brand values across visually in a unified graphic message.
 

Corporate Identity and Branding

Corporate identity design encompassing full marketing campaign with an integrated suite of marketing materials.

Corporate Identity and Branding
 

Magazine Advertising

Graphic design of a suite of adverts for national print advertising

Magazine Advertising
 

Advertising Campaign

Create designed range logo icons and a creative visual palette of images and illustrations linked to the exotic destinations from which the product stems to round off the corporate image.

Advertising Campaign
 

Product Brochure Design

The Corporate image look and feel of the advertising design was rolled out across other print materials, including a full colour glossy brochure.

Product Brochure Design
 

Exhibition Stand Graphics

A national launch of Rudis Choice required display and pull banner graphics. Exhibition and display graphics were designed to encompass all the aspects of the adverting design.

Exhibition Stand Graphics
 

Exhibition Stand Display Graphics

The Rudiís Choice Exhibition Display Graphics implore all the illustrated and photo based corporate DNA set for the new brand.

Exhibition Stand Display Graphics
 

Exhibition Stand Graphics

Graphic Design of collateral for marketing campaign, including advertising design, direct email campaign, brochures

Exhibition Stand Graphics
 

Exhibition Stand Graphics

Graphic design of exhibition and display graphics were designed to encompass all the aspects of the advertising design.

Exhibition Stand Graphics
 

Exhibition Stand Graphics

A national launch of Rudis Choice required display and pull banner artwork, email campaigns as well as various design collateral items.

Exhibition Stand Graphics
 

Vehicle Wrap Graphics

Graphic design of vehicle wraps, signage, product labels, point of sale materials.

Vehicle Wrap Graphics
 

Vehicle Wrap Graphics

Corporate identity design encompassing full marketing campaign with an integrated suite of marketing materials.

Vehicle Wrap Graphics
 

Branded Merchandising

The Rudiís Choice launch event branded product giveaways.

Branded Merchandising