Outeniqua Medical Devices

Outeniqua Medical Devices based in the Garden Route (OMD) appointed CREATE DESIGN ™ branding agency to re-brand the well-established medical practice and design a fresh logo and corporate identity.

For the branding, an easily recognisable symbol was developed inspired by the flame of Nightingale’s lamp executed in a modern graphic format. The drawing was illustrated by hand in studio by our illustrator and then translated into a vector illustration. The corporate identity of the brand was transformed by modern colour pallet drawing on soft blues to present a caring personal service driven ethos.

The new branding was rolled out across a suite of corporate stationery and marketing materials including business cards, letterheads and email signatures.
 

Branding and Corporate Identity

Here showing the evolution of the branding and logo design exploring the tones and colours to be used in the new corporate identity

Branding and Corporate Identity
 

Corporate Stationery

The corporate identity once set, is incorporated into company stationery and marketing materials.

Corporate Stationery