Divali Lighting is an innovative lighting design and manufacturer based in Knysna.

Divali approached CREATE DESIGN ™ to design a suite of printed marketing materials that would communicate the product range to the reader.

Carefully considered classical layout combined with strong interior photography conveys key messages for each product. A striking brochure format and silky print finish allude to the products’ strong sense of design and quality finish.

The brochure includes an easy-to-understand product specification sheet as a DPS which gives a technical overview of all product options. This efficient delivery of product information gave CREATE DESIGN ™ the freedom to work with a magazine-like layout for the catalogue. This enables interior and architectural photography of the Divali product and allows the reader to see the products in situ without being overpowered by technical information.

To accompany the main brochure, CREATE DESIGN ™ developed a striking flyer for direct marketing as well as a series of print adverts which tie in with the design theme and enforce the brand identity.