Directfin Training Solutions (DFT) is a Cape Town-based accredited training academy which specialises in providing training to call centres within the financial services industry.

CREATE DESIGN ™ was commissioned by Directfin Training to design a brand for their annual in-house competition. The criteria for the competition are very stringent, which means only the best of the best wins. The brand expresses individual dynamism and freedom. It was to be placed internally within the company and needed to communicate with the staff who were all young professionals.

CREATE DESIGN ™ identified with the brand values and needs. We designed a brand that alluded to self expression and freedom, by creating a shape that expressed energetic movement. The brand was placed internally on company merchandising to advertise and represent annual incentive prizes to candidates who achieved excellence within their field of expertise.