An online community for outdoor enthusiasts, Expedition Tracker provides a personal adventure space on the web, where you can share your adventure stories and photos with family and friends and keep them up to date on all your travels and expeditions across the globe.

CREATE DESIGN ™ was asked to develop an exciting brand that would communicate the spirit of adventure and exploration.

Because Expedition Tracker attracts and represents an international community, we used the globe as our inspiration and created a brand that would epitomise the values of exploration and natural adventure.

The brand translated into the design of the website which carries textures and visuals relating to maps and expeditions.