Early in 2008 CREATE DESIGN ™ was approached by Liezie Mulder and Markus Färbinger with an exciting idea for a recipe book. We came away from our initial meeting excited at the prospect of such a challenge, and we had no idea how creative the project would be and how much fun we would all have in putting our ideas together in a tangible limited edition box set of recipe cards.

Work started immediately. After Liezie and Markus had collected their content and had tackled the first stage of editing we began conceptualizing designs and ideas. First, we started with days of photography gathering the perfect shots for each recipe. We would arrive at île de païn early in the morning and already Liezie had prepared a feast. After photographing all the food, we ate! It was a fabulous experience. The proximity to the subject and working very closely Liezie and Markus gave us a wonderful insight into their passion for food, and the way in which they approach each aspect of their art with the utmost care. This informed our approach to the project, we wanted to capture their passion and their vision as clearly and as accurately as possible.

And so after a full year of production from start to finish, the box set hit the shelves in the first week of December 2008. By Janury 2009 the limited edition was sold out, and we are currently in the process of re-working the format for a re-print still to be launched this year.

It was a remarkable experience that we will never forget. It has further forged our love for design and appreciation for passionate people. We cannot wait till the next book!

île de païn Photography
CREATE DESIGN ™ photographed all the food photography as well as inset portraits and cafe shots needed to compile the book. Click here to view a selection of these photographs

 

Client Feedback

Colin & Raquel you are both wonderful. Thank you for a beautiful book! You made it seem so easy... shall we
do it again?

Liezie Mulder
île de païn

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In the interests of personal privacy please contact
CREATE DESIGN ™ should you wish to liaise with any of our clients. creatives@createdesign.co.za