Origami Duck ™ is a growing fashion brand that designs garments for the active individual. The brand DNA is continuously evolving to suit the vision of the company and the needs of its customers.

With a fun product like ORIGAMI DUCK ™, a large part of the brand evolution and growth happens on paper with the design and development of new illustrations that are then translated across different clothing ranges, website and marketing materials and advertising.

 

Client Feedback

It was essential for D.C. Maia Fashions CC to have CREATE as a strategic design partner. CREATE understood the building blocks of the ORIGAMI DUCK brand and came on board at the very beginning. CREATE was able to emotionalize and translate the brand concept into design. For a fashion brand, visual design elements are fundamentally important to communicate consistently across various formats, CREATE handled all the design work for ORIGAMI DUCK with precision execution.

The CREATE team provided a sound bouncing board for ideas and were able to provide strategic consultancy for the brand. Runway photography, mailer campaigns, master brand formats, image catalog, flash website, fashion photography, were all successfully handled for ORIGAMI DUCK giving a memorable brand image for our markets. ORIGAMI DUCK was able to enter into the market and generate interest and demand. The strong visual campaign gave the brand immediate differentiation from competitors which is exactly what the goal was. I highly recommend the team at CREATE design.

JJ Maia
Creative Director D.C. Maia Fashions CC

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