CREATE DESIGN ™ offered our design services to George Child Welfare for the development of branding & marketing materials for their skills development centre

The main aim of the brand is to represent the people / learners who attend the skills development centre.

We decided to ask the learners to jot down what they felt the centre meant to them. Their answers - hope, knowledge and growth – helped us to articulate a representative brand for Sikelela. The word Sikelela alludes to a blessing from God - a blessing of hope. The figurative description that the learners shared with us was the spiritual act of raising their hands to the heavens, giving thanks for opportunities that have been created through the centre. The bright lively colours were predefined to express a cross-cultural message of unity.