Anmaraté

Anmaraté is a national pharmaceutical company based in the Garden Route, who has appointed CREATE DESIGN ™ as brand guardian and advertising agency since December 2006.

Our relationship with the management and marketing team at Anmaraté has grown from strength to strength. CREATE DESIGN ™ has taken the time to research and understand in detail the products and the target audience that Anmaraté is focusing its business on. This understanding has provided a good basis on which to develop their branding and corporate marketing material.

A big part of our initial role as branding agency on these projects was to redesign the Anmaraté brand in line with their evolved ideas and new corporate identity, as well as packaging design for several of their products. The first Product image that we completely revitalized was Coloprep. The brief was to produce a colourful, strong visual effect which was both modern and cutting edge while still being inviting to the client and professionals.

Then to launch the new look Coloprep packaging and Anmaraté brand, CREATE DESIGN ™ developed a print advertising campaign that would really catch the medical professionals attention. Additional printed educational instructions have been designed with illustrated graphic timelines to overcome patient illiteracy and make the product more user friendly. All the illustrations were created in-house by our illustrator in a vector format in order to facilitate their extensive use throughout all marketing materials.

In 2009 CREATE DESIGN ™ was appointed the website design agency to design and develop a new website that would bring the Anmaraté brand to life online. The Flash based website includes product information, features and industry news. Our on-going relationship with Anmaraté enables CREATE DESIGN ™ to refine marketing concepts and develop new design ideas for advertising and marketing material. This process evolves as they grow and change their business in the Garden Route and Nationally in South Africa.


Client Feedback

"We here at ANMARATÉ are very satisfied with the excellent quality of graphic design work and website design work provided for us by CREATE DESIGN ™.

CREATE DESIGN ™ offers a complete package of expertise in the field of branding, advertising and website design and development. Our requirements range from website design and implementation, photography and corporate identity to all aspects of the design work of our national advertising campaigns - including a variety of printed marketing materials.

Not only does CREATE DESIGN ™ deliver excellent designs but also liaises with the pertinent industry partners to help assure the successful execution of each design project.

It has been a joy to work together with CREATE DESIGN ™, and collaborate on design ideas and receive knowledgeable advice & input in each field. Their service is friendly, prompt and professional. To date all graphic design and website projects have met our requirements and have been delivered on time. This has enabled ANMARATÉ to have both a business relationship of trust with and an expectation of excellence from CREATE DESIGN ™."

~ Pierre Maritz, Director, ANMARATÉ South Africa
 

Branding and Logo Illustration

The Anmaraté brand, was carefully illustrated with bright colours and three elements that relate to the company ethos and corporate identity.

Branding and Logo Illustration
 

Printed Advertising Campaign

CREATE DESIGN ™ developed a series of advertising campaigns for industry professionals and consumers to launch the new brand.

Printed Advertising Campaign
 

On-going Printed Advert Campaigns

Every year the advertising materials are re-invented and re-interpreted within the brand identity.

On-going Printed Advert Campaigns
 

Designed Calendar

Part of the yearly marketing suit CREATE DESIGN ™ develops corporate give away materials such as this Anmaraté calendar.

Designed Calendar
 

Product Packaging Design

The Coloprep packaging was illustrated and designed to communicate to industry specific professionals. Along with the packaging CREATE DESIGN ™ developed detail aids to assist patients with the use of

Product Packaging Design
 

Website Design and Development

The Anmaraté website was developed in flash in order to best display the products developed by the garden route based pharmaceutical company. CREATE DESIGN ™ conceptualised the website design to best

Website Design and Development