The Green Room

The Green Room is a product design company with a conscience store based in Dar es salaam, Tanzania. The Greenroom's aim is to create sustainable product design for people living and visiting Dar es Salaam. The shop is filled to the brim with a huge array of everyday items that are inspired by nature and sustainable design.

The majority of the product range is sourced locally with the objective of encouraging and supporting Tanzanian vocational training groups and local plant growers to create and grow bespoke items for The Greenroom. The range also includes products from South Africa, Marrakech, Europe and the UK.

CREATE DESIGN ™ was appointed as the branding and advertising agency to develop The Greenroom brand and corporate image. The idea was to design The Greenroom logo with a strong nature based representation. For this reason CREATE DESIGN ™ developed a series of unique illustrations in our Garden Route based graphic design studio that have become signature to the brand identity. The vector illustrations developed by our in-house illustrator include illustrations of Tanzanian flora and fauna that have a sleek sophisticated, international feel.

The bird illustration developed by CREATE DESIGN ™ is based on the critically endangered Long-billed Tailorbird found only in Tanzania. We thought that this would be significant in the fact that the branding or company identity promotes an environmental consciousness and awareness. The flora illustrations are mostly based on the palm leaf which is scattered all over the island. The simplicity and boldness of the graphics create a striking memorable, but playful logo and it is a brand that all can associate with.

Once the branding was done CREATE DESIGN ™ graphic design agency began conceptualising a series of illustrated campaigns that were to be used by the store as their stationery, advertising and marketing materials. Our in-house illustrator designed and illustrated everything by hand and the drawings are a unique collection that belongs to the corporate identity of The Greenroom brand. Once the hand rendered drawings were complete, they were translated into a vector format in order to facilitate the ease of reproduction across all marketing and advertising materials. All the product illustrations are based on actual products that are stocked by The Greenroom store. Some of the marketing materials developed by CREATE DESIGN ™ graphic design agency for The Greenroom include; corporate stationery, letterheads, business cards, compliment slips, adverts, illustrated posters as well as website illustrations and web graphics.
 

Branding and Logo Development

CREATE DESIGN ™ illustrated a unique logo for The Greenroom using different elements of local fauna and flora.

Branding and Logo Development
 

Illustrated Posters

CREATE DESIGN ™ illustrated unique posters showcasing some of The Greenroom products as well as their promise in the form of words in tabs defining the products.

Illustrated Posters
 

Illustrated Advertising Campaign Posters

This series of posters announced the types of product one can expect to find at The Greenroom store in an adornment of unique illustrated elements that form a fantasy landscape.

Illustrated Advertising Campaign Posters
 

Illustration Detail

A detail of the vector illustrations created by our in-house illustrator

Illustration Detail
 

Corporate Stationery

The Greenroom’s illustrated corporate identity carries through all their corporate marketing materials.

Corporate Stationery
 

Website Catalogue

An illustrated online catalogue showcasing some of the client’s products.

Website Catalogue