Illustration

Illustration or drawing (verb) is the act of making marks on a surface to create an image, a form or a shape. We see it as the root of all creative processes and the finished products of our work would not exist without this basis.

Illustration is a fundamental part of all processes at CREATE DESIGN ™, it is a skill that has become our signature and that informs everything that we do. Every project, be it branding, graphic design or website design, starts with an illustration of some sort. The final product often bears the elements of our signature as most of our work encompasses hand rendered or vector based illustrations.

We work in various different styles of illustration ranging from traditional hand rendered illustration, photomontage and manipulation through to the more modern graphic vector style illustration. This is usually dictated by the purpose of the project, the technical requirements of the final finished media, the aesthetic of the client or the style of the brand.

Illustration being the basis of everything we do is applicable to any all design media. We use drawing in all our projects and often incorporate the drawings that we have developed across all the marketing materials that we develop for our clients. For example, we would roll out the illustrations developed for printed stationery across brochures, signage, websites and exhibition stand graphics. The illustrations are not only our signature but become the signature of your brand or corporate identity of your product.

All our graphics and illustrations are unique, everything we do is done in studio and developed bespoke for each project, brand or client.


Illustration and how we use it

CREATE DESIGN ™ is an advertising agency based in the Garden Route, Western Cape, South Africa. We specialise in all styles and applications of illustration. Is a specialist advertising agency with in-house illustrators, all our illustrations are unique each project. We are passionate about illustration and we love what we do.

CREATE DESIGN ™ has in studio illustrators with experience in creating unique graphics that will assist you to define your marketing materials and create a unique signature brand which will in turn assist you to grow your business. We have a fresh educated approach to illustration branding and graphic design. One of our signature service offers is illustration and we constantly draw on this as one of the unique elements within our graphic design work. We enjoy reviewing your current brand or new brand requirements and developing various different illustrated ideas to enhance your marketing materials and brand image.

We are an advertising agency with over 10 years’ experience in illustration and graphic design and will assist you with all marketing materials that may include; logo illustration, branding and corporate identity graphics, copywriting, professional photography, illustrated invitations and stationery, vector illustrations and hand rendered drawings for publications, books, book covers and booklets, technical drawings, educational drawings, vector colouring of architectural drawings, illustrated packaging and vector illustration for signage, illustrations for hotel, store graphics and interiors as well as illustrated website interfaces. Our illustration clients come from various different business sectors. Over the years we have developed a full range of illustrated marketing materials for businesses such as; architects and architectural firms, hotels, game lodges, spas, boutiques, wine estates, pharmaceutical companies, boutique shops, educational institutes, lawyers and interior decorators to name a few. CREATE DESIGN ™ is appointed as a specialist advertising agency for new start-up businesses and brands as well as well established businesses that need a new life injected into their marketing materials and corporate image.

"Life beats down and crushes the soul, and art reminds you that you have one."
~Stella Adler

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